New Town Toyota Walk for Women's Cancer is a 35km charity walk event around Perth, raising funds to help support lifesaving research into breast and ovarian cancers at the Harry Perkins Institute of Medical Research. The event has been held annually since 2014.

With a change in title sponsor in 2022, the opportunity was taken to refresh the event branding in a softer and warmer style to better convey the friendly community aspect of the event.

The inclusion of honey bees in the logo represent a groundbreaking research discovery made in WA that honey bee venom can be used to treat breast cancer.

+ Credits: Art direction, brand design, photography